As part of a three-year programme, we studied how students, alumni, staff and employers see CityU.
7 focus groups4 in-depth interviews3-year programme
The challenge
CityU wanted an up-to-date, complete view of how its internal and external stakeholders see the university.
Our approach
Focus groups with students, graduates and employers, and interviews with alumni and faculty, gave contrasting and coherent perspectives.
The result
A roadmap for activating CityU across the student journey, focused on a proactive, encouraging learning environment.
Brand-wide figures reflect the client’s overall performance, not this project alone.
