Case studies.
From insight to impact.


Optimising Royal Caribbean’s booking system


Transforming user journeys for Hong Kong Public Libraries


Reinventing online liquor licence applications


Turning cookies into mooncakes


Introducing new flavours for Wrigley’s China


Reinventing life at home in Asia


Asian gamers’ smart payment and monetisation strategy


Digitalising AIA’s automated submission solution


Powering user engagement for Philips smart lighting


Understanding a new generation of wealth


Validating a skincare concept with young Chinese women


Exploring a new resort market with Club Med


Hiking reborn: an immersive brand experience


Crafting a luxury brand identity for China


Supporting Pernod Ricard’s entry into China


A comfortable, local dining space for Tim Hortons


Building children’s water-drinking habits


Reinventing the hospital blood-testing process


Finding emerging trends and new consumer segments for Vivo


Redesigning the luxury shopping experience at K11


Tracking perceptions of KOSÉ’s SEKKISEI launch


New norms for Hong Kong’s post-COVID restaurant industry


Creating a new consumer brand identity for Swiss Re


Workplace welfare solutions for SME employers


Refreshing APAC workplace D&I communication


Decoding youth culture and prosumers in China


Redefining Timberland’s brand DNA in China


Supporting the mental health of young Chinese athletes


Rekindling young people’s environmental activism


A go-to-market strategy for SodaStream in China


Repositioning Benecol for Hong Kong


Repositioning communication for Shinho


Testing an iconic slogan with a new generation


Discovering the ideal gaming experience


Understanding feelings about digital memories


Increasing sustainability through insight-driven design


Designing the most flattering jeans


Student and stakeholder perception audit


Exploring the future of surgery


Becoming top of mind for Chinese family travellers


Exploring the future of play

