We explored connected and non-connected lighting in China, focusing on how consumers decide what to buy.
300+ consumers2 workshops4 weeks of activities
The challenge
China’s lighting market is fragmented, with leading players holding under 20% share. Philips wanted to grow and asked us to map the consumer journey.
Our approach
We gathered consumer stories across bulbs, luminaires and connected solutions, working with early adopters and mainstream consumers in Tier-1 and Tier-2 cities.
The result
A bottom-up view of the use cases that matter most to Chinese consumers, used to activate Philips’ business plan across touchpoints.
1.3Mlives improved
4%sales growth in China
Brand-wide figures reflect the client’s overall performance, not this project alone.
