We shaped SodaStream’s China launch with cultural and consumer understanding.
8 in-home placements7-day diaries2-hour interviewsShanghai
The challenge
After PepsiCo acquired SodaStream in 2018, the brand saw strong potential in China and needed a story that resonated with consumers.
Our approach
Two high-potential segments lived with the product for a week, then joined in-depth interviews. A consumer lab explored packaging, tone and visual identity.
The result
The segment with the best lifetime value, plus recommendations on product design, packaging and wellness messaging for the 2021 launch.
Brand-wide figures reflect the client’s overall performance, not this project alone.
