We explored what ‘more’ means to Chinese consumers for WD’s ‘We’re For More’ campaign.
130+ participantsTier-1 to Tier-4 cities
The challenge
WD wanted to move beyond storage into products and experiences that fuel creativity, and needed to know if its message resonated.
Our approach
Participants shared photos, videos and journals, and a survey covered values, pain points and unmet needs around digital content.
The result
Three key recommendations: security and long-term preservation come first, consumers prefer simple options, and they want transparency on risks and benefits.
~2×WD revenue in China, 2016 to 2017
80%of net revenue from international sales
Brand-wide figures reflect the client’s overall performance, not this project alone.
