We tested HSBC’s new one-stop employee welfare service with SMEs in Hong Kong and Singapore before launch.
20+ SME decision makers30-minute online surveyHong Kong and Singapore
The challenge
After the pandemic, employers placed new weight on staff wellness. HSBC designed a workplace solution and needed to understand SME landscapes to plan market entry.
Our approach
We interviewed decision makers in manufacturing and knowledge industries about how they plan staff welfare, tested their appetite for the new solution, and surveyed their experience with providers.
The result
Clear pain points and recommendations on features, design and marketing for a user-friendly, cost-effective welfare solution.
Brand-wide figures reflect the client’s overall performance, not this project alone.
