With growth strategy firm Gemic, we explored how enthusiast gamers play, to inform a new platform.
The challenge
The goal was to understand enthusiast gamers’ motivations, social circles and physical set-ups, and what makes the ‘ideal experience’.
Our approach
Diaries and interviews painted a day in the life of gamers, with screenshots and photos of their set-ups.
The result
The practices and motivations of enthusiast gamers, including competition and social prestige, as a basis for the new platform’s capabilities.
Brand-wide figures reflect the client’s overall performance, not this project alone.
