We helped Swiss Re find the name and visual identity for iptiQ, its first consumer insurance brand in China.
The challenge
As a business-to-business reinsurer, Swiss Re knew little about Chinese consumers’ insurance needs. To launch direct to consumers, it had to identify target segments and design a consumer-friendly identity for online channels.
Our approach
In-depth interviews showed how logo and design elements shaped trust in different scenarios. We also tested Chinese naming ideas for relevance, pronunciation and recognition.
The result
Branding strategies for iptiQ that communicate a trustworthy, long-standing brand, with fresher designs to attract consumers under 35.
Brand-wide figures reflect the client’s overall performance, not this project alone.
