We helped Tim Hortons build awareness and preference in China, where the brand was new.
3 co-creation workshops6+ hours per workshop
The challenge
Before opening in Shanghai, Tim Hortons needed to understand local consumption patterns and find a culturally relevant store design.
Our approach
Three consumer co-creation workshops tested store concept, communication and interior and exterior design across touchpoints and scenarios.
The result
A simple, comfortable design with the maple leaf motif and varied seating for different social needs. The first store drew long queues on opening day.
100+Tim Hortons branches opened in China
Brand-wide figures reflect the client’s overall performance, not this project alone.
